Hydra Gene Moisturizer is an everyday facial moisturiser for keeping skin comfortable and hydrated. A moisturiser works in two ways at once: it adds water-attracting and softening ingredients to the skin surface, and it slows the rate at which water evaporates from it. That second part is why a moisturiser belongs on top of a serum rather than instead of one.

The texture is designed for daily use in Pakistan's climate — enough to relieve tightness and flaking without feeling heavy under sunscreen or makeup. It suits most skin types, including skin that feels oily but still gets tight after cleansing, which is usually dehydration rather than dryness.

How to use: apply to clean skin morning and night, after any serum and before sunscreen. Warm a small amount between the fingertips and press it over the face and neck rather than rubbing. Patch-test on the inner forearm before first use, and stop if irritation develops. This is a cosmetic product and does not treat any skin condition.